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Building Company Culture in a Remote Workforce: A Comprehensive Guide

Building a company culture is essential for the success of the business. A strong culture ensures that employees are happy, motivated, and productive. When employees are working remotely, creating a strong company culture becomes more challenging. Remote employees can feel isolated and struggle to feel like part of the team. Therefore, it is essential to establish a remote company culture that ensures that employees feel connected, engaged, and appreciated.

This comprehensive guide explores the best practices for building a strong company culture in a remote workforce.

Define Your Company Culture

Before building a remote company culture, it is essential to define what your company culture is. Your company culture includes the shared values, beliefs, and practices that drive the behavior of employees in the workplace. Culture can encompass a wide range of areas, such as communication, collaboration, work ethic, and attitude.

To define your company culture, consider your company’s vision, mission, and values. Your culture should align with these key areas. For example, if your company values innovation, your culture should encourage and reward employees who contribute new ideas.

Once you have defined your company culture, ensure that it is communicated often and consistently to all employees. You may want to include it in employee onboarding materials and regularly reinforce it during team meetings and performance reviews.

Hire for Cultural Fit

Hiring employees who align with your company culture is essential in building a strong company culture. When hiring staff, ask questions during the recruitment process that assess a candidate’s cultural fit. These could include questions like:

  • What are your core values, and how do they align with the company’s values?
  • Describe your ideal work environment.
  • How do you manage conflict in the workplace?
  • Can you provide an example where you took an initiative to go beyond your job duties?

In addition to assessing cultural fit during the recruitment process, it is also essential to ensure that this culture is maintained throughout the employee’s tenure with the company. Therefore training and ongoing coaching should complement recruitment assessment in the evaluation of employees.


Effective communication is critical in a remote workplace. Over-communication is essential in establishing a positive culture. Encourage your employees to communicate regularly through various channels such as email, chat, video calls, phone calls, etc. When employees feel heard, they are more likely to build relationships with one another.

Establish regular check-ins with your team to ensure that communication channels are working, they can ask questions and express any concerns that they may have.

Encourage managers to maintain an effective one-on-one communication channel with employees. Providing employees with feedback on their performance, asking for feedback on how the business can improve its operations, and discussing any personal goals that individuals may have.

Emphasize Team Collaboration

In a remote workforce, teamwork and collaboration are especially important. Assembling a team of individuals from different locations can present challenges in collaboration. The lack of face-to-face contact can result in employees feeling isolated and out of sync with the company’s mission and values.

Therefore, it is essential to establish clear guidelines for communication and teamwork. Encourage regular team meetings to review progress, discuss challenges, and establish key goals. Additionally, consider using online tools like Trello, Asana or Slack to manage and communicate the collective progress of team projects.

Encourage employees to engage one another and to consider brainstorming new ideas to encourage collaboration. Encouraging teamwork at all levels will promote and build an inclusive culture for your remote employees.

Recognize and Reward Employees

Motivation and rewards can have a significant impact on employee productivity and satisfaction levels. To build a remote company culture, recognize and reward employees for exceptional work.

Providing regular feedback on the employees’ work is essential. Providing both positive and constructive feedback can ensure that remote employees feel valued, and that their contributions are valued. In addition to providing feedback, use recognition programs to show employees that you appreciate their hard work. This could include bonuses, promotions, or awards in the form of monetary rewards or public recognition.

Establish Regular Social Interaction

Creating bonds among remote employees is just as important as completing tasks on time. Therefore, it is essential to establish regular virtual interactions centered around social events. Encourage small-group events such as virtual breakfasts or virtual happy hours to foster relationships amongst co-workers.

Other ways to establish regular social interaction can include creating online interest groups where employees can connect over similar hobbies or interests. This not only fosters relationships in the remote workforce but also creates a sense of community and belonging.

Use Video Calls

Video is a powerful tool when it comes to remote work. It can create a sense of community and help employees feel like they are part of the team. Encourage remote teams to use video calls regularly for team meetings and catch-ups. Video is an effective way to create a sense of community, and it can also help employees feel like they’re part of the company when their physical location is remote. Video is also crucial for online training sessions, team building activities and workshops.

Encourage Employee Feedback

Encourage remote employees to suggest ideas and share their opinions on the company culture. Running regular employee satisfaction surveys can be a great way to collect feedback. The feedback could focus on the working culture, leadership, collaboration, and staff productivity. Find opportunities to act on feedback received, show acknowledgement and appreciation to employees that participate.

Listening to employee feedback is essential as it ensures that all employees feel that their contribution matters. Ensure that employee feedback is acted upon, so employees feel that their input is valuable.

Be Transparent

Transparency is critical in creating a positive company culture. Keep your remote workforce informed of company updates, challenges, successes, and changes in direction. Be upfront about the decisions that are made at the highest levels of management. Providing transparency ensures that employees feel that they are part of the company and that their inputs are valuable in shaping the business direction.


Building a positive company culture takes effort, especially when working with a remote workforce. Building a positive remote company culture requires an emphasis on communication, collaboration, recognition, feedback and promoting a sense of community. Encourage social interaction, use video calls, keep employees informed and frequently communicate.

By implementing these practices in your remote workforce, you can establish a culture that is inclusive, collaborative, and productive. By building a positive remote company culture, you will ensure that your employees feel valued and motivated, making it easier to attract and retain top talent as the business grows.

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