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From Bricks to Clicks: The Shift Toward Remote-First Companies

The traditional model of work is rapidly becoming obsolete, as brick-and-mortar offices give way to remote-first companies. In just a few short years, this modern approach to business has prompted a reconsideration of how organizations operate, as a steady stream of startups rethinking traditional workspaces in favor of decentralized organizations that hire remote workers from all over the globe.

Emerging from a combination of factors, including technological advances that enable connectivity nearly anywhere in the world and the need for companies to remain flexible and competitive, remote-first companies are becoming the go-to option for many organizations. Remote work is no longer perceived as a trendy perk but rather as a necessity for companies looking to thrive in today’s business environment.

This blog post will explore the shift in the way companies operate, highlighting the advantages and challenges of remote-first companies, and offering insights into how remote work is likely to evolve.

The Rise of Remote Work

Remote work has been around for a while now, but its popularity has surged in the last five years. The number of people who work remotely has doubled in the past decade and is still increasing. A recent report from FlexJobs and Global Workplace Analytics found that remote work has increased by 91% over the last ten years.

Remote work, whether full-time or part-time, is now a billion-dollar industry. The increasing number of remote and location-independent workers has led to the use of new terminology that reflects these trends. Terms such as digital nomad, location-independent worker, and remote worker have entered the lexicon, and new support infrastructure, including coworking spaces and virtual offices, has emerged to cater to their needs.

There are several reasons for the rise of remote work, including:

Technological advancements

Advances in technology have made it easier than ever to work remotely. High-speed internet, cloud computing, project management tools, and video conferencing make it possible to collaborate with people from all over the world. The rise of affordable and fast internet has been particularly instrumental in enabling remote work to become a reality.

Cost savings

For companies, remote work can mean significant cost savings. Without the need for a physical office, companies can avoid the associated costs of rent, electricity, and water bills. Remote work also reduces the cost of equipment, and it is easier to adapt to the varying accommodation needs of their workforce.

Health and mental wellbeing

Remote work has significant health benefits for the workforce. Working remotely offers a better work-life balance, which leads to a healthier lifestyle. Additionally, working remotely reduces the stress that comes from commuting, which is linked to poor health and mental wellbeing.

Workforce flexibility

Remote work offers flexibility in both working hours and location. People can work from anywhere in the world, and can work during the hours that they are most productive. This flexibility is particularly useful for people who are parents, have disabilities or need work to fit around their caregiving responsibilities.

Key Terminology

Before we delve further into this blog post, let’s first define some key terminology:

  • Remote work: A work arrangement where employees work away from the company’s location, usually from their homes or from coworking spaces.
  • Digital nomads: People who work remotely while traveling the world, occasionally working from different countries.
  • Flexible work arrangements: Work arrangements that allow employees more flexibility to choose the time, place and manner of work.
  • Telecommuting: A household employee who works from a remote location, typically from home, using digital technologies to connect with their employer.
  • Coworking space: A shared workspace where individuals work remotely, but out of a common location, often with a sense of community or camaraderie.

The Shift Towards Remote-First Companies

As the benefits and the accessibility of remote work increase, some businesses have taken things a step further by choosing to become fully remote, decentralized organizations. These companies work remotely from the ground up, setting up a virtual office with no physical headquarters.

This remote work structure allows companies to foster a more diverse workforce, increase efficiency, and reduce overhead costs. Existing primarily online, these companies encourage employees from all over the world to collaborate and communicate through digital tools such as Slack, video conferencing, and project management software.

The rise of remote-first companies, exemplified by fast-growing startups like Zapier, basecamp, and GitLab, has been especially prominent in the tech industry. Zapier, for example, is a remote-first company, employs over 250 remote employees working in 17 countries, and has been operational without a physical office since its founding in 2011.

Critical factors driving this shift towards remote-first companies include:


Remote work structures provide a significant amount of flexibility, which is essential for the success of any modern workforce. With remote work, employees can work at their own pace, from wherever they are, making it less critical for teams to work in close proximity.

Diversification of Talent

Remote work makes it possible to eliminate geographic barriers, and companies can hire from a much larger pool of talent. This provides companies with access to a better fit of skills in employees, enhances the company’s culture, and provides directions towards global integration.

Cost Savings

The cost-saving implications of remote work are at the center of the appeal of remote-first companies. Companies can save a significant amount of money on rent, utilities, and maintenance of physical office space. Additionally, having fewer people working remotely means fewer people commuting, which reduces emissions and contributes to a healthier planet.

Support for Sustainable Development

Remote work and flexible work arrangements support the agenda of the United Nations 17 Sustainable Development Goals (SDGs). They align with key aims, such as zero poverty, clean energy and climate action, reduced inequalities, decent work and economic growth, and sustainable cities and communities.

The Advantages of Remote Work

Increased productivity

According to recent studies, remote workers tend to be more productive and able to complete a higher volume of work than their in-office counterparts. When not exposed to the distractions that come along with regular office life, remote workers hunker down and produce better results.

Improved work-life balance

Remote work provides for more flexibility in days and hours of work, which means fewer missed family obligations, quicker errand runs, and fewer schedule conflicts. A more flexible schedule leads to a healthier work-life balance that lowers stress levels, enhances mental and physical wellbeing, and increases the overall quality of life.

Access to diverse talent

Remote work makes it possible for employers to recruit from anywhere in the world, creating a more diverse workforce. With wider access to talent, employers tend to recruit individuals who are the right fit for a particular role. This enhances the generation of creative and innovative solutions to problems.

Reduced overhead costs

Without a physical office, rent, utilities, maintenance, and insurance costs significantly reduce for many businesses. This can be useful for startups and small businesses, which do not have the resources to invest in a physical office, ergonomic furniture, and other office supplies.

Environmental benefits

Remote work creates significant environmental benefits. The number of commuters on the road reduces, resulting in fewer emissions, and reduced consumption of fossil fuels. Moreover, remote and flexible work arrangements can lead to the reduction of carbon footprints by minimizing the need for travel and the production of waste.

The Challenges of Remote Work

Despite the numerous benefits that remote work offers, there are several challenges that come along with it:

Isolation and loneliness

Working remotely can be a lonesome experience at times. Employees who work remotely may not have anyone to talk to or interact with, leading to isolation issues that can affect their mental wellbeing.

Communication hurdles

Working with remote teams requires a communication strategy that is not always natural. Without proper communication strategies, remote teams may not adequately align towards goals or fall out of touch, losing alignment.

Time zone mismatch

Working with people in different parts of the world is fantastic in that it enables access to a more diverse talent pool. However, significant differences in time zones can make it challenging to schedule team meetings or connect beyond asynchronous communication.

Trouble with work-life balance

On the other hand, remote work can blur the lines between work and home life. Because workers are not physically separated from their work environment, they can reduce the feeling of disconnect between their home and work environments, leading to immense burnout and leading to anxiety and depression.

Lack of clarity on performance expectations

Remote employees may not always have clarity on what their company expects of them. Without clear instructions, employees may find it difficult to properly prioritize their workload or may have no motivation to develop their profession further.

The Future of Remote Work

The widespread move towards remote work provides an indication that this shift is unlikely to be reversed. In fact, remote work will continue its growth trajectory, and will most likely be more dominant in the future than it is today. Here are some of the key future trends we expect to see in remote work:

Increased Accessibility

Remote work will probably become more accessible, as the technological infrastructure necessary to support remote work continues to improve. As more businesses offer remote work options, the communities and economies that support remote work will grow as well.

Significance of Gig Work

Gig work, or working for multiple employers on a project-by-project basis, is becoming a more common employment option. As remote work becomes more accessible, gig work will become more common as well. Companies will increasingly hire independent contractors and temporary employees to perform tasks.

Collaboration Tools

Collaboration tools such as Slack, Asana, and Zoom are vital to remote work, and they will probably become even more vital in the future. These tools will continue to advance, enabling remote workers to collaborate more effectively and mimicking face-to-face interactions as closely as possible.

Personal Branding

As people continue to embrace remote work, developing a personal brand will become increasingly crucial. Freelancers and remote workers will rely on their personal brand to differentiate themselves from others in their field and demonstrate their unique selling points.

Rise in Asynchronous Communication

Remote work relies heavily on communication tools, and remote-first companies use tools like Slack to help team members stay in touch. However, as more people work across time zones, asynchronous communication – that is, messages delivered at different times, rather than in real-time – will become more important.


Remote work is becoming increasingly popular and widespread. For many businesses, remote work is no longer viewed as a perk but rather as a necessity. The shift towards remote-first companies is a reflection of the changing nature of work, as businesses adapt to remain flexible, competitive, and relevant in the face of technological advancements and economic pressures. The benefits of remote work, including flexibility, cost savings, and access to a diverse talent pool, make remote work a more attractive and viable option for businesses of all sizes. As we move forward, it is becoming increasingly apparent that remote work is not just a trend but a paramount shift towards how we work, create, and live our professional lives.

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