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How to Build Culture in a Remote Team

Remote work is becoming a growing trend worldwide. With the COVID-19 pandemic, many companies have been forced to adopt the remote work culture. According to a study by Buffer, 98% of remote workers would like to continue working remotely in the future, while 97% of managers said they would allow their team members to work remotely to some extent. Although remote work has many benefits such as flexibility, improved work-life balance, and cost savings, it comes with challenges. One of the main challenges is building a strong team culture. Unlike in-office teams, remote teams cannot rely on daily face-to-face interaction to foster a sense of belonging and teamwork. This article will provide tips for building and maintaining a strong team culture in a remote setting.

Set clear expectations and goals

Clear expectations and goals are essential for any team to succeed. In a remote team setting, it is crucial to set clear expectations at the start of every project or whenever there is a significant change in work priorities. This helps team members stay focused and motivated towards the project’s objectives. Clear expectations should include what is expected of team members, timelines, deliverables, and milestones.

Goals should be specific, measurable, and achievable to ensure success. According to a study by HBR, companies that set clear goals and held employees accountable for those goals achieved better results. To achieve this, managers need to have weekly or biweekly check-ins to assess progress towards achieving the set goals.

Communicate regularly and effectively

Effective communication is key to building a strong team culture. It is important to establish communication channels that work best for your team. Communication tools such as video conferencing, chat apps, and project management software can help facilitate communication and collaboration.

Regular communication helps to build trust among team members. Managers should encourage team members to share updates, ask questions, and offer feedback on a regular basis. In addition, managers should be available, responsive, and transparent in their communication.

Managers should embrace asynchronous communication, which means communicating without the need for an immediate response. This helps team members to manage their time effectively and promotes work-life balance. Asynchronous communication includes email, project management tools, and company wikis.

Foster a sense of belonging

Remote team members may feel isolated and disconnected from the rest of the team. It is important to foster a sense of belonging by creating opportunities for team members to get to know each other. This could include virtual team-building activities, regular check-ins, or even informal chats.

Virtual team-building activities can include virtual parties, online games, or challenges. These activities help to create a fun and collaborative environment that promotes team cohesion. Regular check-ins also help team members to stay connected and feel part of the team.

Encourage team members to share their hobbies, interests, and achievements outside of work. This helps to create a personal relationship between team members, which translates into a strong team culture.

Prioritize wellness and work-life balance

Remote work can blur the lines between work and personal life, making it important to place a higher priority on wellness and work-life balance. Managers should encourage team members to take breaks, get enough sleep, and pursue hobbies and interests outside of work.

Encourage team members to take breaks and get fresh air during the day. Research shows that taking a break can actually increase productivity. Getting enough sleep is also important to avoid burnout and ensure team members are refreshed and energized for work.

Encourage team members to pursue hobbies and interests outside of work. This helps team members to disconnect from work and recharge their energy. Managers can create a policy that provides time off for team members to pursue their interests and hobbies.

Recognize and celebrate achievements

Celebrating achievements is a great way to build morale and keep remote team members motivated. Recognition can take many forms, from a simple thank-you email to a public acknowledgment in a team meeting. It is important to recognize both individual and team achievements.

Creating a culture of recognition and celebration helps team members to feel appreciated and motivated. Managers should communicate regularly to recognize team members who have gone above and beyond their duties. Managers should also create opportunities to publicly celebrate team achievements, such as when a project is completed successfully.

Embrace diversity and inclusion

Remote teams bring together people from diverse backgrounds, cultures, and locations. Embracing diversity and inclusion can help create a more inclusive and welcoming team culture. This includes being open-minded, respecting different perspectives, and acknowledging and celebrating differences.

Create a policy that promotes diversity and inclusion. Managers should lead by example and create a culture that respects different perspectives and welcomes diversity. Regular check-ins provide an opportunity for team members to share their experiences and perspectives.

Lead by example

Finally, team leaders play a critical role in setting the tone for the team culture. Leaders should lead by example and embody the team’s values and beliefs. They should communicate regularly, prioritize wellness and work-life balance, and recognize and celebrate achievements.

Effective leadership creates a culture of trust and respect. It is important for leaders to provide a clear vision for the team and create opportunities for team members to grow and develop their skills.


Building a strong team culture in a remote setting is not easy, but with the right strategies in place, companies can create a cohesive and productive team that is engaged, motivated, and committed. Clear expectations and goals, effective communication, fostering a sense of belonging, prioritizing wellness and work-life balance, recognizing and celebrating achievements, embracing diversity and inclusion, and leading by example are essential tips that can help organizations build a strong team culture in remote settings. With the right strategies in place, remote teams can achieve great things and create a positive impact on the company’s bottom line.

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