The term “digital nomad” has become a buzzword in recent years, and for good reason. Digital nomads are individuals who use technology to work remotely while traveling the world. They are not tied to a physical office or location, and they have the freedom to work from anywhere with an internet connection. As the number of digital nomads continues to grow, businesses should take notice and consider this demographic as a key target audience. In this article, we will explore why digital nomads should be a key demographic for your business.
1. Digital Nomads are a Growing Demographic
According to a study by MBO Partners, there are currently 4.8 million independent workers in the United States who identify as digital nomads. This number is expected to grow to 7.7 million by 2020. This growth is not limited to the United States, as digital nomads can be found all over the world. As more and more people embrace the digital nomad lifestyle, businesses that cater to this demographic will have a significant advantage over their competitors.
2. Digital Nomads Have High Income
Digital nomads are often highly skilled professionals who work in fields such as software development, marketing, and design. As a result, they tend to have higher incomes than the average worker. According to a survey by FlexJobs, 74% of digital nomads earn more than $50,000 per year, and 31% earn over $75,000 per year. This makes them an attractive target audience for businesses that offer high-end products and services.
3. Digital Nomads are Tech-Savvy
Digital nomads are early adopters of technology and are comfortable using a wide range of digital tools and platforms. They rely heavily on technology to communicate with clients and colleagues, manage their finances, and stay organized. This makes them an ideal audience for businesses that offer innovative and cutting-edge products and services. Digital nomads are always on the lookout for the latest and greatest technology that can make their lives easier and more efficient.
4. Digital Nomads Value Flexibility and Freedom
Digital nomads value flexibility and freedom above all else. They have chosen to work remotely so that they can have more control over their work-life balance and travel the world. This means that they are more likely to be receptive to businesses that offer flexible working arrangements, remote work opportunities, and products and services that help them maintain their independence. Businesses that can offer digital nomads the flexibility and freedom they crave will be able to attract and retain this valuable demographic.
5. Digital Nomads are Influencers
Digital nomads are often early adopters of new products and services, and they are highly influential within their communities. They share their experiences and recommendations with their followers on social media, blogs, and other online platforms. As a result, businesses that cater to digital nomads have the potential to reach a large and engaged audience through word-of-mouth marketing. Digital nomads are always looking for new and exciting experiences, and they are more likely to share their experiences with their followers if they have a positive experience with a business.
6. Digital Nomads are Global Citizens
Digital nomads are citizens of the world. They travel extensively, immerse themselves in different cultures, and have a global perspective. This makes them an ideal target audience for businesses that operate on a global scale or that offer products and services that appeal to a diverse and international audience. Digital nomads are always looking for new and unique experiences, and they are more likely to be attracted to businesses that can offer them a global perspective.
In conclusion, digital nomads are a rapidly growing demographic that businesses should take notice of. They are tech-savvy, high-income, and value flexibility and freedom above all else. They are also influential within their communities and have a global perspective. Businesses that cater to digital nomads have the potential to reach a large and engaged audience and gain a significant advantage over their competitors. So if you’re looking to grow your business, consider targeting digital nomads as a key demographic.